Tieto develops a mobile application to facilitate consumers’ purchase decisions
Tieto has developed an application for smart phones that provides consumers with additional information to support their purchase decisions. The Tieto Cloud of Things (Cotter) application gives consumers access to additional information provided by the manufacturer so they can better assess the suitability of an item for their own needs. The application also allows consumers to share their views on the product through social media channels.
According to a survey by VTT Technical Research Centre of Finland, nearly 70%
of consumers carefully study product information. More than 60% of respondents
would like to have more detailed product information in the purchase
situation, and more than 75% would like better opportunities to compare the
features and source materials of different products. According to the survey,
access to information is crucial in allowing consumers to shop sustainably.
The survey, conducted in September 2011, canvassed the opinions of
approximately 1,000 Finnish and Swedish consumers.
“Consumers like to make environmentally friendly choices and buy locally and ethically manufactured products. However, more than 73% of respondents find it difficult to obtain sufficient information regarding the ethicality of products, and more than half would like to know about their ecological indicators. Consumers are also prepared to pay more for products which comply with sustainable development,” says VTT’s research coordinator Tua Huomo.
“New applications play an important role in promoting sustainable development. The Tieto Cloud of Things mobile application provides consumers and manufacturers with a unique communication and cooperation channel. The application pushes the boundaries of social media, mobile gaming and consumer feedback,” says Ville Puntanen, software manager, Tieto.
Manufacturers can use the Tieto Cloud of Things to provide product information for mobile users through a support line, videos, images or text. The manufacturer can also create digital content from the real world for user review. Information can be provided for example on a product’s place of manufacture, carbon footprint, usability and availability. Before purchasing a product, the consumer can view feedback provided by other consumers. The consumer can also participate in mobile games in social media and, for instance, compete for points awarded to those who volunteer opinions and product ratings.
The research on the application was conducted in cooperation with VTT Technical Research Centre of Finland in the TiViT Cloud Software project. Cloud Software Finland is TiViT´s four-year period (2010-2014) program, which focuses on developing various areas in the cloud services. The program is funded by Tekes.
Cloud Software Program
Tieto is the leading IT service company in Northern Europe providing IT and product engineering services. Our highly specialized IT solutions and services complemented by a strong technology platform create tangible business benefits for our local and global customers. As a trusted transformation partner, we are close to our customers and understand their unique needs. With about 18 000 experts, we aim to become a leading service integrator creating the best service experience in IT. www.tieto.com
Tieto- ja viestintäteollisuuden tutkimus TIVIT Oy is committed to ensuring speedier development of Finnish ICT expertise. The task of this Strategic Centre for Science, Technology and Innovation (SHOK) is to implement Finnish innovation policy, combine and systematize research and ensure that the results flow on to be used in the business world more rapidly than has previously been possible.
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Research Coordinator, VTT
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