Business from technology

Software business

Competence

VTT’s competence in software business is based on several complementary research disciplines (marketing and management, economics, information processing and engineering). Our objective is to produce high quality interdisciplinary research that provides a means to our clients’ to improve their competitiveness.

We offer business research and consultancy services for ICT companies and ICT-utilizing organizations. We support our clients in their mission to find sustainable competitive advantage in the dynamic market environment by:

• identifying opportunities and challenges in ICT-related business transformations and evaluating the business impact of the change
  
• offering opportunities for innovative and cutting-edge results with real market demand through customer understanding and co-creation
  
• improving core processes and practices related to software innovation and innovation with software.
  

Challenges

Rapid technological development and continuous change in the business environment poses many challenges for companies operating in the ICT sector. Companies are increasingly threatened by their global competitors who produce highly innovative solutions and generate revenues in totally new ways. At the same time companies are constantly struggling with challenges to fulfil the demands of their existing customers and end users.

Also other industries are strongly affected by the fast development of software intensive products and services. Technological development is re-shaping more traditional industries with such a significant force that company’s capabilities to predict the changes and seize opportunities at the right moment is vital for the success.

VTT’s software business research provides answers e.g. for the following questions:

• What are the business effects of utilizing new software-intensive technologies and solutions?
  
• How does our clients’ business ecosystem change in technology-intensive business transformations?
  
• How to create better understanding of customer and end-user value?
  
• How customers and end-users can be involved in value co-creation?
  
• How companies can foster and manage the innovation of software products and services?
  
• How to utilize software-intensive solutions during the different phases of innovation processes?
  

Solutions

We apply various research based approaches that can be tailored according to our clients’ needs. Some examples of our offering include:

Business effects and transformation

• Market analysis of a new idea or technology
  
• Assessment of opportunities and challenges in technology-intensive business transformations (e.g. cloud sw, open source, ubi services)
  
• Evaluation of business effects of digitally enhanced services
  
• Service process improvement by utilizing ICT
  

Customer understanding and value co-creation

• Customer value analysis
  
• Online user experience analysis
  
• Software intensive practises for customer and end-user co-creation
  

Software innovation

• Software innovation assessment and improvement
  
• Lead user identification and involvement in the context of software business
  
• Business model innovation
  
• Software variability management to support your business targets
  

Benefits of our offering

Together with us, our clients can develop their business and overcome challenges that emerge from new technologies. We offer objective and multidisciplinary analysis of the clients’ business in the software context, tools to foster software innovation as well as methods to understand customers and co-create value with them. The offered solutions have been developed specifically for the software context, and tested and utilized in several research and customer projects. All solutions can be customized and tailored according to the specific need of our clients.

References and merits

Multiple reference cases with excellent customer feedback

• SuperF – F-Secure
  
• Movial CT
  
• Metso Automation
  

Highly successful coordination of large top quality international research projects

High quality research results

• Active participation in research communities
  
• The art of software innovation – Eight practise areas to inspire your business