VTT’s competence in software business is based on several complementary research disciplines (marketing and management, economics, information processing and engineering). Our objective is to produce high quality interdisciplinary research that provides a means to our clients’ to improve their competitiveness.
We offer business research and consultancy services for ICT companies and ICT-utilizing organizations. We support our clients in their mission to find sustainable competitive advantage in the dynamic market environment by:
identifying opportunities and challenges in ICT-related business
transformations and evaluating the business impact of the change
offering opportunities for innovative and cutting-edge results with real
market demand through customer understanding and co-creation
improving core processes and practices related to software innovation and
innovation with software.
Rapid technological development and continuous change in the business environment poses many challenges for companies operating in the ICT sector. Companies are increasingly threatened by their global competitors who produce highly innovative solutions and generate revenues in totally new ways. At the same time companies are constantly struggling with challenges to fulfil the demands of their existing customers and end users.
Also other industries are strongly affected by the fast development of software intensive products and services. Technological development is re-shaping more traditional industries with such a significant force that company’s capabilities to predict the changes and seize opportunities at the right moment is vital for the success.
VTT’s software business research provides answers e.g. for the following questions:
What are the business effects of utilizing new software-intensive technologies
How does our clients’ business ecosystem change in technology-intensive
How to create better understanding of customer and end-user value?
How customers and end-users can be involved in value co-creation?
How companies can foster and manage the innovation of software products and
How to utilize software-intensive solutions during the different phases of
We apply various research based approaches that can be tailored according to our clients’ needs. Some examples of our offering include:
Business effects and transformation
Market analysis of a new idea or technology
Assessment of opportunities and challenges in technology-intensive business
transformations (e.g. cloud sw, open source, ubi services)
Evaluation of business effects of digitally enhanced services
Service process improvement by utilizing ICT
Customer understanding and value co-creation
Customer value analysis
Online user experience analysis
Software intensive practises for customer and end-user co-creation
Software innovation assessment and improvement
Lead user identification and involvement in the context of software business
Business model innovation
Software variability management to support your business targets
Benefits of our offering
Together with us, our clients can develop their business and overcome challenges that emerge from new technologies. We offer objective and multidisciplinary analysis of the clients’ business in the software context, tools to foster software innovation as well as methods to understand customers and co-create value with them. The offered solutions have been developed specifically for the software context, and tested and utilized in several research and customer projects. All solutions can be customized and tailored according to the specific need of our clients.
References and merits
Multiple reference cases with excellent customer feedback
Highly successful coordination of large top quality international research projects
High quality research results
Active participation in research communities
of software innovation – Eight practise areas to inspire your business