​Rapid Business Experiments

Rapid experiments are set to recognize and make visible the business opportunities, consumer acceptance and environmental impacts of company actions catalysing transformation in the circular economy. We conduct rapid experiments with the participating companies.

Rapid experiments include the harnessing of the possibilities of tracking; IoT-based technologies and new models of incentives for motivating consumers to recycle and support by their active role and behaviour in circular economy business models. The role of researchers is to participate in the design and implementation of the rapid experiments so as to bring in user patterns and mundane practices. Methods for best user involvement integration are tested in the rapid experiments by tailoring and applying methods from practice theories and integrating these in context-sensitive business model development and organizational learning.