Online collaboration facilitates user participation in co-creation activities
regardless of time and place. For companies, online collaboration with users
and customers is quick and easy and also facilitates co-creation with rapid
input from geographically distributed users.
Owela (http://owela.vtt.fi/) is an online space designed by VTT for different
co-creation activities with end users, customers, developers and stake
holders. This innovative workspace provides tools and methods for
understanding users’ needs and experiences as well as innovating and designing
new products and services together. Built on the same concepts of user
participation as social media, this kind of collaboration environment is easy
to adopt by many people.
VTT’s Owela Online service packages offer an efficient way to apply user
participation in co-creation activities. With VTT’s expertise and services
companies are able to get rapid user feedback and be in a direct contact with
users throughout the innovation and design process. Owela project spaces may
be used as co-creation platforms from first ideas to field evaluations.
Project spaces can be restricted to selected participants or open for
everyone. Each co-creation activity can last from one week to a few months.
The tools included in Owela can be easily combined and tailored for different
purposes and both quantitative and qualitative user experience and feedback
can be collected.
VTT’s Owela Online service packages include:
Co-design: Involve lead users in ideation, design and decision-making
throughout the innovation process
Consumer study: Obtain knowledge about users and usage situations
Open ideation: Obtain new ideas relating to a topic
Concept evaluation: Collect users’ reactions to new product concepts
User test feedback: Provide a communication channel during field/online
VTT can manage the whole co-design project, from start to finish, or provide
specific support for select activities from the above list.