The initial phase in the development a new service is often delayed because of the difficulty in getting started. Several variables come into play at the beginning of the design process such as participants may have different views of the targeted service and the technical possibilities are not clear to all. User surveys and market analysis of previous projects give some ideas of users’ needs but not on a detailed level. Scenarios are a quick and easy tool to build common understanding during the early phases of service development. Scenarios illustrate new service concepts and test design ideas from the intended users’ point of view when the actual services do not yet exist.

Within a design team, scenarios create a common vision of the targeted results in the users’ lives. Instead of technical specifications, the design team works together to define the role of the planned technology in the anticipated users’ lives. The development of the common vision is invaluable as it provides a concrete user-centred design target for the design team.

Scenarios facilitate a dialogue between the users and the design team. Users can communicate scenarios to describe their everyday lives and more importantly how the intended service would fit into their lives. Users can also evaluate scenarios prepared by the design team to give early feedback to the design.

When designing technical enablers and infrastructures, scenarios help to see the diversity of possible applications. General usage patterns and key use cases can be identified and utilized in designing the functionality of the technical enablers from the set of scenarios

Vtt supports scenario-based co-creation with the following services:

  • Creating scenarios as a common vision within a design team
  • Creating scenarios with users
  • Evaluating scenarios with users
  • Scenario-based design of technical infrastructures