The initial phase in the development a new service is often delayed because of
the difficulty in getting started. Several variables come into play at the
beginning of the design process such as participants may have different views
of the targeted service and the technical possibilities are not clear to all.
User surveys and market analysis of previous projects give some ideas of
users’ needs but not on a detailed level. Scenarios are a quick and easy tool
to build common understanding during the early phases of service development.
Scenarios illustrate new service concepts and test design ideas from the
intended users’ point of view when the actual services do not yet exist.
Within a design team, scenarios create a common vision of the targeted results
in the users’ lives. Instead of technical specifications, the design team
works together to define the role of the planned technology in the anticipated
users’ lives. The development of the common vision is invaluable as it
provides a concrete user-centred design target for the design team.
Scenarios facilitate a dialogue between the users and the design team. Users
can communicate scenarios to describe their everyday lives and more
importantly how the intended service would fit into their lives. Users can
also evaluate scenarios prepared by the design team to give early feedback to
When designing technical enablers and infrastructures, scenarios help to see
the diversity of possible applications. General usage patterns and key use
cases can be identified and utilized in designing the functionality of the
technical enablers from the set of scenarios
Vtt supports scenario-based co-creation with the following services:
Creating scenarios as a common vision within a design team
Creating scenarios with users
Evaluating scenarios with users
Scenario-based design of technical infrastructures