VTT provides user acceptance studies to predict the success of future services. User acceptance studies are based on technology acceptance models that aim at studying how individual perceptions affect the intentions to use technology as well as actual usage. User acceptance studies can be carried out at early design phases evaluating for instance scenarios or concept demos. The studies help in identifying issues that affect user acceptance, and improving the design accordingly. User acceptance studies can also be used to compare alternative service concepts or actual services. User acceptance studies can be connected to business studies as user acceptance studies help to identify what users value in the proposed service.

The original Technology Acceptance Model (TAM) by Davis (1989) TAM was developed for studying technology at work. Later it has been used as such or modified to study user acceptance of consumer services such as Internet services or e-commerce. Davis and Venkatesh (2004) have proved that the model can be enhanced from the original purpose of studying user acceptance of existing products to study planned product concepts, e.g. in the form of mock-ups. At VTT we have been using TAM in connection with technology development projects and processes to study factors that affect user acceptance of the proposed solutions. We have developed a separate Technology Acceptance Model for Mobile Services (TAMM) and have applied it widely.

More about Technology acceptance Models