MODULE 1: TREND INSIGHT
Understanding future trends helps in creating the products of the future.
Specifically, we make a review for example on:
Technology trends, describing the future technologies that have the most
potential for your industry’s products.
Interaction trends, describing future human-technology interaction methods
that are relevant in revolutionizing the way your products are used.
Societal trends, describing the future challenges for your industry that you
need to tackle with your products.
Trending theoretical ideas related to your product’s context of use; what does
current scientific knowledge say about what is important for your users?
Outcome: Summary of the most important trends and theories related to
your future products.
MODULE 2: ANALYSIS OF USER ACTIVITY
To go deep into discovering the desired future experience of your product, we
will carry out:
Field studies of your chosen product’s users and their activity with the
A Core-task analysis, helping to distinguish the basic demands and aims of
your product’s user activity.
User experience goal setting, providing empathic understanding of the users of
Reconceptualizing and storifying, including the creation of scenarios and
personas to communicate the findings in a way that inspires new design ideas.
Outcome: Inspiration and empathic understanding of the product’s users.
The aim is to reach beyond direct transfer of users’ ideas into product
solutions. We can do this with suitable scientific theories that provide the
basis for an innovative leap through different abstraction and concretization
mechanisms of user data.
MODULE 3: DRAFT OPERATION CONCEPTS
We generate the initial concept ideas collaboratively with relevant
Interaction method and future studies workshops, where the most interesting
methods and trends from module 1 are gone through to provide inspiration.
Concept development workshops, where various new concept ideas are generated
based on the understanding drawn from modules 1 and 2. The result is several
possible new concepts of operation that describe novel ways of achieving your
product’s users’ aims with new technologies. The produced concepts can be
communicated with scenario stories, lo-fi sketches, and physical mock-ups.
Outcome: Description of innovative operational concept ideas.
MODULE 4: CONCEPT EVALUATION
It is important to evaluate the potential of the initial concept ideas with
actual users, for example with:
Focus group interviews, useful for recognizing the weaknesses and strengths,
as well as the potential “wow” effect of the new design ideas, for choosing
the best concepts for further development.
In-depth expert interviews, useful for enhancing the chosen ideas and ensuring
that they work in the actual context of use.
Outcome: Description of the evaluation feedback and best concepts chosen
for further development.
MODULE 5: CREATING FINAL CONCEPTS
Voilà! After evaluating the concept ideas (in module 4), we can create the
final operational concepts. These concepts describe our vision of the future
work with the proposed technical solutions. This acts as a solid ground for
the production of potential visualizations in module 6.
Outcome: Final concepts of operation.
MODULE 6: PRODUCING
We can produce impressive visualizations of the final operational concepts.
The possibilities include engaging concept pictures, 3D prints, and top-notch
3D-animated concept videos. Concept pictures and videos are influential means
of communicating the design ideas, especially in today’s digital media.
Outcome: Impressive visualizations of the concepts.
MODULE 7: CONCEPT RELEASE AND MEDIA BUZZ
The concepts don’t sell by themselves! The concepts can be released to the
media together with VTT. Our status as a recognized research institute and our
professional media services facilitate access to the mainstream media. Media
buzz, in turn, ramps up the demand for the proposed products and improves your
company’s brand image. Following the dissemination of the concepts in the
media allows evaluation of their impact and gathering of feedback from
potential users and customers: for example, discussion in social media can
bring forward new ideas or enhancements for the proposed concepts.
Outcome: Media events, press release, a buzz about the concepts in
traditional and social media, and feedback on the concepts for further
See also press
release related to InnoLeap reference case for Rolls-Royce