MODULE 1: TREND INSIGHT

 

Understanding future trends helps in creating the products of the future. Specifically, we make a review for example on:

  • Technology trends, describing the future technologies that have the most potential for your industry’s products.

  • Interaction trends, describing future human-technology interaction methods that are relevant in revolutionizing the way your products are used.

  • Societal trends, describing the future challenges for your industry that you need to tackle with your products.

  • Trending theoretical ideas related to your product’s context of use; what does current scientific knowledge say about what is important for your users?

Outcome: Summary of the most important trends and theories related to your future products.

MODULE 2: ANALYSIS OF USER ACTIVITY

To go deep into discovering the desired future experience of your product, we will carry out:

  • Field studies of your chosen product’s users and their activity with the product.

  • A Core-task analysis, helping to distinguish the basic demands and aims of your product’s user activity.

  • User experience goal setting, providing empathic understanding of the users of your product.

  • Reconceptualizing and storifying, including the creation of scenarios and personas to communicate the findings in a way that inspires new design ideas.

Outcome: Inspiration and empathic understanding of the product’s users. The aim is to reach beyond direct transfer of users’ ideas into product solutions. We can do this with suitable scientific theories that provide the basis for an innovative leap through different abstraction and concretization mechanisms of user data.

MODULE 3: DRAFT OPERATION CONCEPTS

We generate the initial concept ideas collaboratively with relevant stakeholders in:

  • Interaction method and future studies workshops, where the most interesting methods and trends from module 1 are gone through to provide inspiration.

  • Concept development workshops, where various new concept ideas are generated based on the understanding drawn from modules 1 and 2. The result is several possible new concepts of operation that describe novel ways of achieving your product’s users’ aims with new technologies. The produced concepts can be communicated with scenario stories, lo-fi sketches, and physical mock-ups.

Outcome: Description of innovative operational concept ideas.

MODULE 4: CONCEPT EVALUATION

It is important to evaluate the potential of the initial concept ideas with actual users, for example with:

  • Focus group interviews, useful for recognizing the weaknesses and strengths, as well as the potential “wow” effect of the new design ideas, for choosing the best concepts for further development.

  • In-depth expert interviews, useful for enhancing the chosen ideas and ensuring that they work in the actual context of use.

Outcome: Description of the evaluation feedback and best concepts chosen for further development.

MODULE 5: CREATING FINAL CONCEPTS

Voilà! After evaluating the concept ideas (in module 4), we can create the final operational concepts. These concepts describe our vision of the future work with the proposed technical solutions. This acts as a solid ground for the production of potential visualizations in module 6.

Outcome: Final concepts of operation.

MODULE 6: PRODUCING

We can produce impressive visualizations of the final operational concepts. The possibilities include engaging concept pictures, 3D prints, and top-notch 3D-animated concept videos. Concept pictures and videos are influential means of communicating the design ideas, especially in today’s digital media.

Outcome: Impressive visualizations of the concepts.

MODULE 7: CONCEPT RELEASE AND MEDIA BUZZ

The concepts don’t sell by themselves! The concepts can be released to the media together with VTT. Our status as a recognized research institute and our professional media services facilitate access to the mainstream media. Media buzz, in turn, ramps up the demand for the proposed products and improves your company’s brand image. Following the dissemination of the concepts in the media allows evaluation of their impact and gathering of feedback from potential users and customers: for example, discussion in social media can bring forward new ideas or enhancements for the proposed concepts.

Outcome: Media events, press release, a buzz about the concepts in traditional and social media, and feedback on the concepts for further development.

See also press release related to InnoLeap reference case for Rolls-Royce