ADDED VALUE BY SENSORY APPROACH
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VALUE BY SENSORY APPROACH_Nordic Sensory Workshop 2013
PROGRAMME
Wednesday the 22nd of May 2013
8.30 Coffee
9.00 Welcome – Anu Kaukovirta-Norja, Vice President, R&D / VTT
SESSION 1: NOVEL SENSORY APPROACHES
Moderator 1: Paula Koivisto, Valio, FI
9.15 Multisensory design and cross-modal interactions – Harold Bult/ NIZO, NL
10.00 Comparing rapid sensory approaches – Christian Dehlholm/ DTI, DK
10.30 Napping – Anne Normann/ SIK, SE
11.00 TDS – Morten Thyregod Paulsen/ Nofima, NO
11.30 Method of empathy based stories (Story telling/ Role playing method) –
Helena Tuorila/ Finnish National Consumer Research Centre (KTK), FI
12.00 Lunch
Moderator 2: Anna Kirsten Sørensen/ Arla, DK
Targeting different consumer groups
13.00 Pre and post segmentation of consumers – Anne C Bech/ Consumer Insight,
DK
13.45 Introduction to the workshop: Napping Nordic consumers – Gerner Hansen &
Christian Dehlholm/ DTI, DK
14.00 Mini VAS presentation – Use of virtual reality in the sensory area the
Givaudan approach –Christel Adam/ Givaudan, F and Coralie Perrin, Givaudan, NL
14.30 – 16.30 Simultaneous actions in four groups, ‘a approximately 20 persons
• Mini VAS demo
• Napping Nordic consumers
• Exhibitor stands
• Coffee break
16.30 Feedback on Napping workshop – Gerner Hansen
19.00 Workshop dinner
Thursday the 23rd of May 2013
SESSION 2: TARGETING DIFFERENT CONSUMER GROUPS
Moderator 3: Christel Adam/ Givaudan, F
Targeting different consumer groups
9.00 Targeting health-conscious consumers (Enriched seafoods) – Emilia
Martinsdottir/ MATIS, IS
9.30 Organised approach to reach target market ¬– Marketing strategy for food
SMEs –Kyösti Pennanen/ VTT, FI
10.00 Coffee
10.15 Segmenting and targeting consumers from industrial point of view: Do the
companies know their consumers, and how they reach the specific consumer
groups?
• TINE/ Hilde Kraggerud, NO
• ARLA/ Anna Kirsten Sørensen, DK
• Valio/ Paula Koivisto, FI
Targeting children
11.00 Taste preferences in young children– Annemarie Olsen / KU-SCIENCE, DK
11.30 Targeting children and young people to eat more fish products – Kolbrun
Sveinsdottir/ MATIS, IS
12.00 Lunch
Moderator 4: Hilde Kraggerud/ TINE, NO
Targeting children (continues)
13.00 How to discover children's food preferences through photo interviews –
Siril Alm / Nofima, NO
13.20 Acceptance of school meals: sensory and environmental effects – Ingela
Palmujoki/ Elina Kytö/ University of Helsinki, FI
13.40 Coffee break
Targeting elderly
14.00 Research on seniors – Susanne Ekman/ SIK, SE
14.20 Tailored food for seniors – Raija-Liisa Heiniö / VTT, FI
14.40 Announcement about the next Nordic Workshop in Sensory Science
15.00 Closing