ADDED VALUE BY SENSORY APPROACH

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ADDED VALUE BY SENSORY APPROACH_Nordic Sensory Workshop 2013

PROGRAMME

Wednesday the 22nd of May 2013

8.30 Coffee

9.00 Welcome – Anu Kaukovirta-Norja, Vice President, R&D / VTT

SESSION 1: NOVEL SENSORY APPROACHES

Moderator 1: Paula Koivisto, Valio, FI

9.15 Multisensory design and cross-modal interactions – Harold Bult/ NIZO, NL

10.00 Comparing rapid sensory approaches – Christian Dehlholm/ DTI, DK

10.30 Napping – Anne Normann/ SIK, SE

11.00 TDS – Morten Thyregod Paulsen/ Nofima, NO

11.30 Method of empathy based stories (Story telling/ Role playing method) – Helena Tuorila/ Finnish National Consumer Research Centre (KTK), FI

12.00 Lunch

Moderator 2: Anna Kirsten Sørensen/ Arla, DK

Targeting different consumer groups

13.00 Pre and post segmentation of consumers – Anne C Bech/ Consumer Insight, DK

13.45 Introduction to the workshop: Napping Nordic consumers – Gerner Hansen & Christian Dehlholm/ DTI, DK

14.00 Mini VAS presentation – Use of virtual reality in the sensory area the Givaudan approach –Christel Adam/ Givaudan, F and Coralie Perrin, Givaudan, NL

14.30 – 16.30 Simultaneous actions in four groups, ‘a approximately 20 persons

• Mini VAS demo

• Napping Nordic consumers

• Exhibitor stands

• Coffee break

16.30 Feedback on Napping workshop – Gerner Hansen

19.00 Workshop dinner 

Thursday the 23rd of May 2013

SESSION 2: TARGETING DIFFERENT CONSUMER GROUPS

Moderator 3: Christel Adam/ Givaudan, F

Targeting different consumer groups

9.00 Targeting health-conscious consumers (Enriched seafoods) – Emilia Martinsdottir/ MATIS, IS

9.30 Organised approach to reach target market ¬– Marketing strategy for food SMEs –Kyösti Pennanen/ VTT, FI

10.00 Coffee

10.15 Segmenting and targeting consumers from industrial point of view: Do the companies know their consumers, and how they reach the specific consumer groups?

• TINE/ Hilde Kraggerud, NO

• ARLA/ Anna Kirsten Sørensen, DK

• Valio/ Paula Koivisto, FI

Targeting children

11.00 Taste preferences in young children– Annemarie Olsen / KU-SCIENCE, DK

11.30 Targeting children and young people to eat more fish products – Kolbrun Sveinsdottir/ MATIS, IS

12.00 Lunch

Moderator 4: Hilde Kraggerud/ TINE, NO

Targeting children (continues)

13.00 How to discover children's food preferences through photo interviews – Siril Alm / Nofima, NO

13.20 Acceptance of school meals: sensory and environmental effects – Ingela Palmujoki/ Elina Kytö/ University of Helsinki, FI

13.40 Coffee break

Targeting elderly

14.00 Research on seniors – Susanne Ekman/ SIK, SE

14.20 Tailored food for seniors – Raija-Liisa Heiniö / VTT, FI

14.40 Announcement about the next Nordic Workshop in Sensory Science

15.00 Closing