Sustainability is increasingly becoming a key driver of competitiveness at a
global, national, industry and firm level. Sustainability issues have to be
incorporated into the firm`s strategy and decision-making. New concepts and
business models are needed to facilitate the implementation of sustainable
The objective of the project is to increase understanding about how to build
sustainability in business models. The aim is to identify new exceptional
business models, and to challenge current way of thinking. This project
focuses mainly on the interplay between ecological and economic sustainability
while not compromising social sustainability. The far-reaching goal is to
support sustainability-driven competitiveness of the firms in the future.
The project creates understanding and knowledge about the sustainable business
model and the mechanisms through which ecological and economical values
co-influence on the sustainable competitiveness of a firm. Based on the
comprehensive overview of the literature and theoretical understanding the
purpose is to develop tools for analyzing current business models and
identifying new business opportunities. Tools will be tested with firms in
cooperation using participative and innovative methods.
With developed frameworks and tools firms are capable to understand the
mechanisms through which sustainable competitiveness can be achieved. Firms
are able to identify new exceptional business models and to build
competitiveness in business models through sustainability.
Sustainable Business Models project is a part of DemaNET project
(Dematerialization and Sustainable Competitiveness through New Models for
Industrial Networking). DemaNET is a two and half -year (2012-2014) research
project funded by the Tekes Green Growth technology programme. The project is
carried out in collaboration with the Lappeenranta University of Technology,
University of Jyväskylä, and VTT (Technical Research Centre of Finland).
Janne Huiskonen, Lappeenranta University of Technology
(at) lut.fi; tel. +358 40 686 4425
Jouni Koivuniemi, Lappeenranta University of Technology
(at) lut.fi; tel. +358 400 580 683