What is B2B Sharing Economy?


Sharing economy refers to a common or communal economy that includes the production, consumption and use of commodities. Sharing economy is based on temporary access instead of ownership, by utilizing the development of technology and the popularity of social media, such as sharing platforms. Sharing space, goods and skills is guided by three principles of: 1) efficient use of resources, 2) crowdsourcing, and 3) communality.

Sharing economy platforms and applications are already being used widely in the B2C markets, such as Über and Airbnb, but sharing economy solutions for the B2B markets still includes a lot of potential. The principles of sharing economy are being utilized in the B2B markets for instance by sharing machinery in agriculture and forestry. In addition, other tangible assets, such as equipment, raw materials, office space and warehouses can be shared between companies. Intangible shared assets include for instance companies' brainpower, knowledge and intellectual capital.

Ideal B2B sharing economy includes: 1) external resource orchestration instead of controlling internal resources, 2) external interactions between producers and consumers instead of internal optimization, and 3) focusing on ecosystem value instead of individual customers. B2B sharing economy still includes several unsolved challenges, such as legislation at national and EU level, in addition to liability and security issues.