VTT's Open Web Lab (Owela) supports open innovation process. Owela is an innovative Web-based research environment that extends the role of users from passive research objects by taking them as co-designers that discuss online with technology developers as well as other users about design decisions. Owela offers a flexible, efficient and motivating research environment where users can meet regardless of the geographical or time-related limitations. The methods from traditional user and usability studies (questionnaires, focus groups, diaries) are available in the Lab as web tools (Ideatube, blogs, chats, discussion groups etc.)